This project has now ended. Read on to discover its highlights and achievements.

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Event: UN Road Safety Meeting

Date: 19/20 November 2009

Place: Moscow, Russia


Event: Road Safety Expo 2009

Date: 12 November 2009

Place: QEII Conference Centre, London, UK



Event: ITS World Congress

Date: 21-25 September 2009

Place: Stockholm, Sweden


Event: eSafety Challenge

Date: 8/9 September 2009

Place: ACI Safety Driving Centre, Campagnano di Roma, Italy


Event: Launch Japanese ChooseESC campaign

Date: 15 July 2009
Place: Automotive Hall, Tokyo, Japan


Event: Launch of Danish eSafety on Board Campaign

Date: 4 June 2009

Place: Copenhagen, Denmark


Event: FIA Summer Meetings

Date: 1-5 June 2009

Place: Copenhagen, Denmark


Event: FIA Conference Week

Date: 11-14 May 2009

Place: Buenos Aires, Argentina  


Event: Luxembourg Spring Fair

Date: 7-19 May 2009

Place: Kirchberg, Luxembourg 


Event: CIECA Congress

Date: 7/8 May 2009

Place: Berlin, Germany 

Event: Informal EU Transport Ministers Meeting

Date: 29 April 2009

Place: Litomerice, Czech Republic


Event: Launch of Chinese ChooseESC! Campaign

Date: 16 April 2009

Place: Beijing/Shanghai, China 


Event: Regional UK Driving for Better Business /ChooseESC! briefing event for London regional press and fleets

Date: 31 March 2009

Place: Hendon, UK


Event: CLEPA Technology Day

Date: 11 February 2009

Place: Brussels, Belgium 


Event: National ChooseESP Campaign in Luxembourg

Date: 28 January -  9 February 2009

Place: Luxembourg


Event: ERTRAC Conference

Date: 26 January 2009

Place: Autoworld, Brussels, Belgium 


Event: Road Safety Expo 2008

Date: 1 December 2008

Place: Queen Elizabeth II Conference Centre, London/UK


Event: ITS World Congress

Date: 16-20 November 2008

Place: New York, USA


Event: FIA and FIA Foundation Annual Meeting (Motoring Clubs worldwide)

Date: 5 & 6 November 2008

Place: Hotel The Westin, Paris, France


Event: Launch of Canadian ChooseESC! campaign

Date: 30 October 2008

Place: Toronto, Canada


Event: International Road Safety Symposium

Date: 27-31 October 2008

Place: Chania, Crete


Event: Devon Regional Press Driving for Better Business
Date:  17 October 2008
Place: Exeter, UK


Event: International ITS Conference & Expo

Date: 15-17 October 2008

Place: Shanghai, China


Event: European Road Safety Day

Date: 13 October 2008

Place: Paris, France


Event: VAB road safety days
Date:  11/12 October 2008
Place: Grote Markt, Sint Niklaas, Belgium


Event: ESC Seminar

Date: 3 October 2008

Place: Tartu, Estonia


Event: Rally Catalunya
Date:  2 October2008
Place: Rally Headquarter in Salou, Spain


Event: VAB Autohappening
Date:  20/21 September 2008
Place: Racetrack of Zolder, Belgium


Event: TCS event "ESC for all"

Date: 4 September 2008

Place: Niederstocken, Switzerland


Event: Inauguration of the AMZS »Safe Driving Centre«
Date: 1 September 2008
Place: Vransko/Ljubljana, Slovenia


Event: ChooseESC! Symposium

Date: 1 July 2008

Place: Autoworld, Brussels, Belgium


Event: Annual Conference of the European Chemical Transport Association (ECTA)
Date: 10 June 2008
Place: Brussels, Belgium


Event: Mercedes Benz Van Experience
Date: 9-20 June 2008


Event: Renault World Series
Date: 7/8 June 2008
Place: Silverstone, UK


Event: ITS Europe congress
Date:  4-6 June 2008
Place: Geneva, Switzerland


Event: Acropolis Rally
Date:  29 May 2008
Place: Athens, Greece


Event: Madrid Motorshow
Date:  22 May-1 June 2008
Place: Madrid, Spain


Event: Shell Eco-Marathon
Date: 22-24 May 2008
Place: Paul Armagnac-circuit in Nogaro, France


Event: FIA International Conference Week
Date:  5-8 May 2008
Place: Lucerne, Switzerland


Event: Italian Launch of the ChooseESC campaign
Date:  6 May 2008
Place: Vallelunga, Italy


Event: ChooseESC!  demonstration event
Date:  29 April 2008
Place: Mondello Park, Cork, Ireland


Event: Madrid por la ciencia
Date:  24-27 April 2008
Place: Madrid, Spain


Event: TRA Conference
Date:  21-24 April 2008
Place: Ljubljana, Slovenia


Event: FIA International Club Conference
Date:  20-25 April 2008
Place: Antwerp, Belgium


Event: Autosalon Bratislava
Date:  15-20 April 2008
Place: Bratislava, Slovakia


Event: iCar Quiz Event
Date:  7 April 2008
Place: Colmar-Berg, Luxembourg


Event: Safe Driving – ESC and the UK Fleet Market
Date:  20 March 2008
Place: United Kingdom


Event: UNECE WP.29
Date:  11 March 2008
Place: Geneva, Switzerland


Event: Reception at the European Parliament
Date:  26 February 2008
Place: Brussels, Belgium


Event: Preventica
Date:  22-24 January 2008
Place: Lille/France


Event: ChooseESC! Lunch Reception in the European Parliament

Date: 15 January 2008

Place: Allée du Printemps, LOW Building/room C4.1, Strasbourg, France


Event: Fleet Round Table (Les accidents de la route sont la première cause de mortalité au travail L’ESC, une solution!
Date: 14 December 2007
Place: Pavillon Le doyen, 1 avenue Dutuit, Paris, France


Event: Prince Michael International Road Safety Award

Date: 11 December 2007

Place: London, United Kingdom


Event: Bologna Motorshow
Date: 7-16 December
Place: Bologna, Italy


Event: FIA Prize Giving World Safety Award
Date: 7 December 2007
Place: Sporting Club, Monaco


Event: ChooseESC! launch in Spain

Date: 28 November 2007

Place: Madrid, Spain


Event: Road Safety Technology Expo

Date: 22 November 2007

Place: London, United Kingdom



Event: eSafety Deployment Workshop

Date: 14 November 2007

Place: Brussels, Belgium


Event:  Launch of ESC effectiveness study in Australia & New Zealand

Date: 14 November 2007

Place: Monash University, Victoria/Australia


Event: AAA Anual Meeting

Date: 12 November 2007

Place: Australia


Event: FIA Foundation Annual Meeting (120 Motoring Clubs worldwide)

Date: 25/26 October 2007

Place: Hotel Interconti, Paris, France


Event: ESC Stakeholder Seminar

Date: 22 October 2007

Place: Ottawa, Canada


Event: Equip Auto

Date: 15-20 October 2007

Place: Villepinte/France, Hall 5, booth H3


Event: ITS World Congress

Date: 11 October 2007

Place: Beijing, China


Event: AMZS Event on ESC and EcoDrive

Date: 10 October 2007, 10am

Place: Ljubljana  (Center,  Kongresni trg), Slovenia


Event: ESC live demonstrations

Date: 22 September 2007

Place: Versailles/France (just in front of the Versailles Castle)


Event: VAB-AutoHappening

Date: 22/23 September 2007

Place: Zolder (Racetrack), Belgium



Event: PReVENT opening day and eSafety Forum

Date: 18-22 September 2007

Venue: Versailles, France



Event: Frankfurt Motorshow IAA

Date: 11-23 September 2007

Place: Frankfurt, Germany


Event: Renault World Series

Date: 8-9 September 2007

Venue: Donington Circuit, United Kingdom


Event: Driving for Better Business

Date: 25 July 2007

Place: Rockingham Circuit, United Kingdom



Event: ITS Hellas

Date: 16/17 July 2007

Place: Athens, Greece


Event: DEKRA Parliamentary Evening (Parliament Baden-Württemberg)

Date: 12 July 2007

Place: Stuttgart, Germany


Event: R &D exhibition

Date: 29 June-5 July 2007

Place: Zappeion Megaron, Greece


Event: CLEPA Technology Day

Date: 27 June 2007

Place: Brussels, Belgium



Event: Enhanced Safety of Vehicles Conference

Date: 18-21 June 2007

Place: Lyon, France


Event: ITS Europe Congress

Date: 18-20 June 2007

Event: Alborg, Denmark


Event: Toyota Technology Seminar

Date: 6-7 June 2007

Place: Berlin, Germany


Event: eSafety High Level meeting

Date: 5-6 June 2007

Place: Berlin, Germany


Event: FIA Conference Week

Date: 1 June 2007

Place: Capetown, South Africa


Event: ChooseESC Launch

Date: 8 May 2007

Place: Aprilia, Italy



Choose ESC campaign launch in Rome 8 May 2007

ESC – Electronic Stability Control – is the most important new vehicle safety device that can help Europe meet the goal of cutting by half road fatalities by 2010. But is the European Union doing enough to promote this life saving eSafety technology? And why is the United States taking the lead in a safety system that was invented in Europe?




‘Choose ESC!’ is a European wide initiative to promote consumer awareness of Electronic Stability Control. The launch was  held 8th May in Aprilia near Rome (at the Bridgestone European Test Centre).


The launch event featured:


  • The launch of the new ‘Choose ESC!’ public information campaign
  • Release of the EU wide ESC availability survey by the European New Car Assessment Programme (Euro NCAP)
  • Comparison of the US and EU experience of ESC
  • Test demonstrations of ESC and the new regulatory test procedure
  • An international workshop with experts from Australia, Canada, EU, and the USA.

Speakers included:


Max Mosley, President, Federation Internationale de l’Automobile (FIA)

Viviane Reding, Commissioner, European Commission

Claes Tingvall, Chairman, Euro NCAP

Nicole Nason, Administrator, US National Highway Safety Administration (NHTSA)

Ivan Hodac, Secretary General, European Automobile Manufacturers Association (ACEA)

And David Ward (Chairman of eSafeteAware! and Director General of the FIA Foundation)


Electronic Stability Control hands-on drive experience
Participants had the chance to test the difference between driving Electronic Stability Control-equipped cars and cars that are not fitted with the life-saving technology.



High-level seminar on Electronic Stability Control deployment
The seminar gave an overview of the state of Electronic Stability Control deployment in Europe and the estimated benefits of the technology, discussed the experiences of other regions such as Australia, Canada, and the United States, and reviewed policy options to advance the rollout of Electronic Stability Control.


Presentations (click here)


- ESC - Three letters to save your life -


Read more:



 Go to www.eSafetyChallenge. eu for the latest news on eSafety

 Release of the ESC ON BOARD! logo