ChooseESC! at Renault World Series in Donington

During the Renault World Series weekend in Donington Park Circuit (UK) on 8-9 September 2007, eSafetyAware! partner BOSCH featured strongly the ChooseESC! message to the 135,000 spectators. Two dummies - the ChooseESC! mascots - distributed campaign material and were favoured objects for photo shootings.

Professional BOSCH instructors offered visitors free ESC test rides in Renault Clios and demonstrated the safety gains of a car with ESC compared to a car without ESC. In the UK, ESC for the Clio range is sold mainly as a factory fitted option at a retail price of GBP 400. The test rides made endusers understand how crucial the live-saving technology ESC is and that they should ask their dealer for it next time they are going to buy a car.