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Statement from the campaign chairman

Message from Jean Todt, President of eSafetyAware! and the 'Choose ESC' campaign.



Cars today are much safer that they were 10-15 years ago. Now we are protected by crumple zones, seatbelts, and air bags. These systems help you when a crash happens. New technologies like Electronic Stability Control or ESC are now available that can help you avoid the crash from happening at all. 


At least 40 % of fatal road accidents are the result of skidding. Studies show that ESC could reduce skidding accidents by up to 80%.


The effectiveness of ESC is now well established by independent research in Europe, Japan, and the USA. In the European Union it is estimated that ESC could avoid 4,000 deaths and 100,000 injuries. ‘Choose ESC’ is a European wide campaign that provides independent advice to car buyers. It has been launched by 'eSafetyAware!' a public private partnership committed to promoting intelligent vehicle safety systems.


The Choose ESC campaign is also supported by the European Commission, the FIA Foundation and the Euro NCAP crash test programme.


The Choose ESC website will help you to find out more about this life saving technology. If you are thinking of buying a new car make sure that it has ESC on board. Remember, three letters that can save your life and 'Choose ESC'! 




Jean Todt




More information on eSafetyAware!:


Read more:

 Interesting links

 Availability of ESC

 Are there different names for ESC?

 How do I get ESC?

 How does it work?

 Why do I need ESC?

 General information about ESC

 Facts about Electronic Stability Control