This project has now ended. Read on to discover its highlights and achievements.


 Visit the new website

06 October 2009

 Japanese ChooseESC! campaign launched

15 July 2009

 ESC compulsory in Australia from November 2011

30 June 2009


Participate in our Web Poll:


Did you ask for ESC last time you bought a car?
Will you ask for ESC next time you buy a new car?


Watch the ChooseESC! Campaign Videos >>


Watch video: Commissioner Reding speech 1 July 2008 >>

Get the Choose ESC! Flyer
(1.8 mb) >>
Statement from the
Campaign Chairman >>



"Controlled slides are part of rallying, but when I am driving on public roads with my family, I want to avoid skidding at all costs. That's why I would always choose ESC for my car.” 

Sebastien Loeb, five times World Rally Champion

(Demonstration event in Greece - click here)


Max Mosley, President of FIA and ChooseESC! campaign Patron Viviane Reding, Member of the European Commission and ChooseESC! campaign Patron

Angela Merkel, Chancellor of Germany Günter Verheugen, Member of the European Commission HRH Prince Michael of Kent

Malcolm Habour, Member of the European Parliament Ivan Hodac, ACEA Zita Gurmai, Member of the European Parliament

 Pedro de la Rosa, F1 driver  

 Sebastien Loeb, Four times Rally World Champion


Learn about ESC in your own language: